Media Essay Example | Topics and Well Written Essays - 1250 words - 1

Media - Essay Example A very interesting article ha been put forth by renowned writer Naomi Rockler Gladen titled ‘Me against the Media’, where Gladen writes about the struggles faced by herself to teach the very subject –advertising. She writes that the age group between 18-34 has become a target market for most products and services and this group may be known as the â€Å"The Age of Acquisition.† This is because it is people between this very age group that fall prey to all kinds of tricks played by the corporations and companies worldwide in order to carry on their advertising and promotion techniques. She provides the example of the movie â€Å"Father of the Bride† where she helps her students understand how the father was against a big and extravagant wedding for his daughter but how that decision according to the other family members was just outright unacceptable. This is because in today’s day and age of consumerism no person from the younger generations wants to compromise on any kind of usage when it comes to products and services that have carved a niche for them in the market. Despite presenting the clip, Naomi’s students failed to understand how consumerism has taken over globally without students and young people understanding that they are simply being used by big companies in the form of walking talking forms of print media for the sole benefit of the companies. Most of the dream and ambitions that the younger generations have today are closely linked with consumerism. They dream of acquiring products and services that have high brand values and a niche market. So then is it the fault of these big companies and multinationals if these people are putting themselves into the trap? (Gladen, Naomi Rockler) The main problem, Naomi writes, is that the happiest moments that these younger generations possess in their lives are not linked with familial or friendly relations and ties – they are linked with consumerism. Younger people fail to