Online Gambling Essay Example | Topics and Well Written Essays - 3000 words

Online Gambling - Essay Example In Australia, gaming machine gambling turnover is a major one across all the gambling forms; the turnover is around $ 107,924 million. The essay aims to provide an insight into the internet gambling in Australia with a discussion of its advantages and disadvantages. This essay starts with an introduction to the Australian online gambling industry. A conclusion has been inferred from the analysis part. Online Gambling in Australia: The roots of the same Ever since the first European settlers had arrived on shore, gambling has become an inherent part of Australian culture. British influence has given considerable contribution to give gambling a firm ground for its establishment and enlargement. Quickly it became significantly popular form of entertainment in Australia. In the 1980’s, in Australia, gambling was present in a number of organised forms. So, it was quite natural that Australia would emerge as one of those first countries who would get their hands on these newly intro duced technologies, allowing them to get indulge into internet gambling. On 8th April, 1999, Australia became the first country across the globe to legalize the online gambling. â€Å"Not only was Australia the first country to legalize online gambling under a fully regulated jurisdiction, but Lasseters Online is also the world's first internet casino to be operated by a land-based casino, situated in the Northern Territory† (Online Casino Archives, 2008). Lasseters had its belief in the online gaming industry. From day one, the company realised the prospectus of the international gambling. Even before other Australian states, it has opened its doors to the international customers. The Australian government swiftly appreciated the potential market success... The public and legal gambling history of Australia began in the early period of nineteenth century. The history started off with gambling on horse racing. In the year 1810, the first publicly organised race meeting was held in New South Wales. In the year 1861, the Melbourne cup, a globally recognised race, was first introduced in Victoria. In the early twentieth century, lotteries were introduced. In the year 1920, the Golden casket lottery was established by the Queensland Government. The very first regulated online casino started off in the year 1999. Since the 1990s, the expansion of gambling has experienced a considerable growth; this has been true for Australia and several other countries. At this time, the electronic gaming machines had been introduced in the hotels and casinos across Australia. In the year 1956, these were introduced in the Australian clubs. At the first stage, gaming machines were not originally introduced in the hotels as these do not have the same communit y focus or the same types of community engagements as the Australian clubs. For the clubs the gambling was the most significant activity to earn revenue while in hotels and casinos the trend was to serve beer and other alcohol. In this new era, the gaming machines have developed a lot to introduce a highly sophisticated computer programmed machines. The modern and technically enhanced gaming machines can be programmed to offer small wins to maintain the excitement.This also helps the participants to be hopeful of large wins. Presently, Australia seems to be one of the most attractive online gambling location in entire Oceania as the country got several licensed internet gambling sites. Gambling has a very long history. Since the inception, gambling has emerged as a controversial issue.

Burberry's Success Essay Example | Topics and Well Written Essays - 3000 words

Burberry's Success - Essay Example owth of the company is dependent on the factors of leveraging the franchise, intensifying development of non – apparel items, retailed growth, development of the markets and pursuit of operational excellence. The brand value has been stimulated through these particular aspects, which has led from a profit margin of $2783 million in 2006 to $3732 million in 2010. It is noted that the success is developed partly because of the expanded brand reach that has taken place with the marketing. This has been established because of the ability to use online elements for advertising and promotion as well as different demands and expectations that are related to the environment. This particular approach is one that has provided more options for retail operations within the company (Nomura, 2012). Not only is there an expansion in the marketing and development into other markets. The strategy of Burberry has looked at the competition with culture and innovation in terms of long term growth and meeting needs at a global level. The approach is one which is based on creating a social enterprise. The marketing used is one which has developed the brand name as a part of fashion trends that are also socially acceptable. This is inclusive of offering a variety of trends and social styles, including luxury brand items as well as more casual approaches that can be segmented into different target markets. To do this, there is a combination of online and offline tactics used to meet consumer expectations as well as the ability to evaluate the returns and evaluation with each of the products. Using this to leverage the culture and innovation is able to provide the company with more success and potential for growth, specifically because of the willingness to work with the apparel and the non... This paper stresses that the approach which Burberry is using is defined specifically with market segments that are used. The ability to have a specific market segment is first identified with the products that are available. The products are based on luxury items, changing luxury names and new brand items that can be identified. The innovation sed with the products can be used to open new lines to provide different alternatives for the company. The author of the essay declares that the marketing segmentation is one which can be further divided by the responses from the culture, specifically with the movement into globalization. The combined marketing approach with online and offline efforts can help to develop the identity of different marketing segments and cultural applications while creating and defining various alternatives to those that are interested in the different products. This report makes a conclusion that the initiatives that are created are developed specifically with the need to have a sense of accountability toward the changes. There needs to be a balance between the innovation of the products with the current brand reputation. Currently, Burberry is based on growth and development with innovation into an international market. This is being done without considering the risks and problems which may arise as well as the problems that are linked to working within this specific market.